A second major ratings service, Compete, has now released search engine share figures for June 2009 showing Microsoft’s new Bing service making a tiny gain. That, following Hitwise’s mixed stats from last week, keeps Bing in “it’s too early to say” territory. Meanwhile, Bing itself says at one month old, unique [...]

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The big take-away from this is an understanding of how match types can work together. Match type optimization is the first step in the process to minimize costs without reducing click volume - and is the simplest step to execute.

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In some cases, clients are not receptive to new PPC account ideas. It’s even possible for PPC ideas to be kiboshed before they’ve had a chance to make it into campaigns. In this article, I’ll discuss some client obstacles and some important factors involved in getting good ideas incorporated into PPC accounts. For the purposes [...]

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Microsoft Pitches Razorfish Deal to Big Agencies via the Wall Street Journal reports Microsoft is finally looking to sell off Razorfish, something we have been asking them to do since they acquired them. Google sold search marketing firm Performics a while back, mostly due to the conflict of interest in Google running an unbiased search [...]

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